Sticker Design: The Most Underrated but Useful Marketing Tool

Affordable, portable, and collectible. What is there not to love about stickers?

Contrary to what you may believe, stickers are not just for seven-year-old girls and middle-aged Hello Kitty fans. Your sticker design can be one of the most useful tools in your marketing plan. Not only are stickers supremely affordable to produce, they can also fashion into little works of art that shed much needed light on your brand.

The great thing about stickers is that they are timeless and transcendent. They can be stuck onto a traveling hippie’s laptop and toted around the world. Or, they can be on the bumper of a soccer mom’s car to be driven around town. No matter what your product is, there is no denying that you can place the essence of it onto a sticker and send it out into the world. If you have no idea where to begin, here are some things to remember when coming up with a sticker design:

Size does matter

You want to ensure that it is large enough to be noticed at a mere glance but not large enough that people will feel skeptical about placing it on say, their laptop or car bumper. Depending on what your product is, think about your target market and a sticker size that will work well for them.

So does color

Bright colors work best because you want your sticker design to pop, pop, pop! Our designers at Design Heroes will help you come up with a color combinations that will speak volumes about your brand.

Select the right adhesive

As basic as this may be, do not demote this to a mere triviality. It is very important that you determine the strength of your sticker’s adhesive. You want to be sure that it sticks on most surfaces and that it works for everyone.

Keep it simple

Steer clear from copy as it will crowd your sticker and make it seem like a messy little thing. When it comes to text, the most you should include on your sticker is a short tagline to send your message across. Even better, skip that entirely and place you website or contact number instead.

Be unique

Although funkily shaped stickers may cost a little more to produce, it will do wonders for your brand. You want to be sure that you stand out from the crowd and one of the simplest ways to do it is to opt for a cool and unique shaped sticker.

For more tips and tricks when it comes to your sticker design, place an order here or contact us today!