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Cookies Packaging Design
A successful cookies packaging design should encompass certain qualities, such as being unique, informative, and practical. Often, a little goes a long way, as a simple packaging usually looks more appealing than a complicated cookies packaging design. When consumers select which brand of cookies to purchase, unique designs will draw their attention. It is not only the cookies inside itself that attracts customers. That is because if similar variants of cookies are being sold, many people will go for the attractive one with a unique packaging design.
Besides being unique and attractive, the packaging of the cookies being sold should be informative about the cookies. The most crucial factor in deciding which cookies to buy would be the type of cookies itself. Is it a crunchy or soft baked cookie? Has it been filled with anything, such as chocolate chips or nuts? Are the cookies a healthier option than most other cookies, for example being low in calories and sugar? These are the things that consumers will look for when deciding which cookies to purchase.
Other than that, potential buyers may also prefer a packaging that is more practical. Some cookies are packaged in ways that render it resealable after opening. This makes it more convenient for customers to store the cookies if they do not consume it all immediately. Also, some cookies may be packaged individually or divided into individual packets, allowing consumers to store uneaten cookies effectively. These are some of the qualities that consumers favour in terms of practicality. Sometimes, cookies are also packaged in such a way that there is a little transparent window, allowing a peek at the cookies inside. This makes it much more likely for potential buyers to buy this brand of cookies, as they are allowed a view of the real deal.
What Makes A Bad Cookie Packaging Design
A few examples of what makes a bad cookie packaging design would be having too much information on the packaging, being unoriginal, and having a bland design that does not stand out. Too much information on a cookie packaging makes it difficult for potential consumers to pick out important information from the packaging, thus disallowing them from picking that brand of cookies over the others. An unoriginal packaging or bland design makes the cookie packaging blend in with the rest, and does not allow it to stand out. It will appear as if little effort was placed into designing the packaging. Potential consumers may feel that the cookies manufacturing might also be bad.
An ideal cookie packaging design should target at different groups of consumers. For example, a simpler and more serious design could be targeting at senior citizens or older people, with more information and even serving suggestions. For cookies targeted at young children, perhaps a design with cartoons and fewer but simpler words would be more appealing to them.
The brand name of the cookies should appear prominently on the packaging, so that customers will recognise it. This is either so that they will recognise the brand of cookies from before, or so that it will be memorable in the future.