Selecting a Good Packaging Design Can Make or Break Product Sales

From perfumes to hand tools, you will be surprised at the amount of research that goes into selecting the perfect package.

It is a well-known fact that people are visual beings. No matter how amazing your product is, you are not going to sell many if your packaging is horrible. Marketers have learned the hard way that a lousy product with a fantastic exterior will sell more units than an incredible product with a terrible one. There is no denying that what your product looks like is just as important—if not more important—than the actual product itself.

Here are some of the top reasons why clever packaging can determine how well your product does on the market:

Impacts sales

As a packaging reflects a company’s creativity and brand identity, it is no secret that a great design can increase sales. It is every marketer’s dream to discover the perfect design that will boost sales and retain customers. Thus, it is important that you work with designers who are good at what they do.

Communicates your message

The packaging design you opt for tells your clients just what your product is all about. From the product’s ingredients to where it is made, from its weight to whether it is recyclable, the information on your package should contain everything your customer needs to know about your product.

It’s what they want

Depending on the product you are selling, you need to give your target market what they want, even if they do not know it themselves. For example, if you are selling eco-friendly household cleaners, you need to be sure that your customers know just how green your product is without even trying it. By transmitting a sense of worth to your environmentally friendly customers, you will successfully convey the essence of your brand and make them feel like they are a part of your company’s green goals.

Encourages loyalty

Shoppers are more prone to selecting a product they are familiar with than with something they have never tried before. Take hand tool brand Stanley Black & Decker for instance. The company’s iconic yellow and black packaging is consistent across the board whether their customers are buying wrenches or screwdrivers. When loyal customers face with tough decisions at the hardware store, they are more likely to opt for tools with the familiar yellow and black packaging than anything else simply because they recognize what it stands for.

Our team at Design Heroes knows just how vital packaging is to your product. Let us help you create something incredible today.