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Spot-on Brochure Design: The Significance of This Offline Marketing Tool
No matter what digital purists say, offline marketing efforts are just as crucial as online ones. So be sure your brochure design is a carefully designed one.
Although the world is rapidly making its way online, there are still millions of people who are not tech-savvy enough to find your business online. In fact, many still rely on printed materials, making offline marketing one of the most essential tools that you have to reach out to consumers. Whether you are selling a product or a service, a well-presented brochure is key to adding new customers to your client list. Not only is it direct and personal, there is just something about inviting your customers to literally feel a piece of your business that may have them contacting you for more.
Go the distance
The more unique the brochure design is, the more likely you will convert a curious “passerby” into a customer. Therefore, it is critical that you go to great lengths to ensure that this piece of paper is able to convey everything you want at a glance. If you have no idea what makes a great brochure, here are some tips to keep in mind during the design process.
Ignite their senses
Firstly, we are inundated with ads everywhere we go. From stuff online, to stuff on billboards, to stuff pulled out from magazines, to stuff on television. In fact, the world is relatively jaded when it comes to direct messages. Hence, it’s important that we need to ignite your target market’s senses. This makes your brochure design one of the most important investments you will make. You want to be sure that your brochure will stand out from the rest of the noise, and thrill your potential customers.
Create readable content
Secondly, a brochure is not a newspaper or a magazine. Neither is it a website where you can plaster everything and anything you want without worrying about space constraints. A brochure is a simple sheet of paper meant to contain everything your customer needs to know. No one cares about your mission statement. No one cares about your goals. And no one cares about your history. All people care about is what you are offering and how beneficial it is to them. Be straightforward and to the point, and your customers will flock to you.
Send out a strong call-to-action message
All in all, there is no denying that the main goal of sending out brochures is to draw customers to you. You want them to come knocking at your door. No doubt the only way to do that is to make them yearn for what you are offering. Whether you want them to visit your restaurant, order a thousand T-shirts, or simply give you call, let them know that they are missing out if they do not contact you today!
At the end of the day, you need not worry about a thing as our team at Design Heroes are the experts at creating a wide array of brochures. From bi-fold advertising brochures to tri-fold ones, we are capable of working on anything that comes our way.
To find out more about we can do for you, place an order or contact us today!