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Outdoor Marketing Has Never Been As Important As It Is Today
Your billboard design sends a clear message directly to people whether they want to receive it or not.
Have the cash flow to spend on renting billboard advertising space? Reckon it is time to take your business to the next level by getting everyone to see what you have to offer? When it comes to billboards, not only are they more cost effective than you think, they are also downright effective. Period. If you are thinking of investing in this classic form of outdoor advertising, here are some simple things to keep in mind during the design process to pull as many eyes to your billboard as possible:
Clarity is key
Sure, prime billboard spots are ones that see the most traffic. Most of the time, people will literally be sitting in traffic bored out of their minds and desperate for something to focus on besides the annoying kid making faces at them from the car ahead. Enter, awesome billboard. In cases such as these, placing text on a billboard is perfectly fine as people have the time and the patience to read every word on it.
However, imagine if they are going at 110 km/hr. They are not going to be able to garner anything from your billboard save for the two giant words that you have plastered on it. So, think long and hard about what you place on your billboard design before sending it off to the printers. Always remember that clarity is key when it comes to sending a message to the masses. Stay on the safe side and keep copy to a minimum.
Color the environment
The whole point of putting up a billboard is to draw people’s attention to it. You are never going to accomplish this goal if your billboard shares the same color scheme as the environment. Be sure to select colors that jump right off the billboard.
Think of a great concept
Every business’ dream is to come up with a billboard that will literally stop traffic. You may not have millions to spend on a top supermodel to pose in her undies for your billboard, but with the right concept, you will certainly be able to come up with a billboard design that does the job, sans supermodel. This all comes down to the type of product you are offering and your target market, so do your research beforehand and before you know it, you will have the perfect design and execution concept in place.
If you need someone to work on your billboard design, you have come to the right place. Our team at Design Heroes are trained to help you come up with the perfect design to get your message out there. Contact us today or find out more by heading to www.designheroes.com.my.