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The Art of Banner Design: Tips to Keep in Mind
Banners are a great way to catch attention, so be sure to put great care into designing an effective banner design. So what does it take to design an effective banner? Is it the colors? The font size? The placement of the logo? The size of the actual banner itself? Well, all of them matter. There are many things to consider when coming up with the perfect banner design to get your message across. Whether you want people to donate to a good cause, or show up to an event you are hosting, banners are an efficient way to get your message out there.
From physical banners to animated ones online, banners offer your business the chance the make a good first impression. You need to ensure that your banner stands out from the rest and that your target audience will not glaze over when they see it. Here are three important things to keep in mind when coming up with a great banner design.
Keep it clean
Ensure that your banner is easy on the eyes. Do not swamp your target audience with too much information. Everything they need to know should be gathered from a mere glance at your banner. Use the whitespace effectively, and limit the amount of text and images.
Choose the right colors
Colors bring out a variety of emotions so depending on your business and the call-to-action message that you are sending out, selecting the right combination of colors is extremely important when designing a good banner.
Work with a copywriter
Just because you have limited space on your banner does not mean that you should do without the help of an experienced copywriter. In fact, it is for this very reason that you should engage the expert services of one. Keep in mind that you have very limited space on your banner.
The text that you include needs to be extremely succinct and attention grabbing. If you do not have a way with words, a copywriter will be sure to help you get your message across in a purposeful, meaningful, and clever manner. At the end of the day, your goal is to get people to pay attention to your business and to learn more about it. Whether it is clicking on your banner ad online or approaching your booth to sign up for a service you are offering, carefully worded banners are crucial to achieving your goal.
Our designers at Design Heroes have exactly what it takes to come up with an incredible banner design. No matter what your call-to-action massage is, you need not worry about placing too much or too little on your banner. The teams knows just what to do to make it effective.