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Make Your App Icon Design an Iconic One
As one of your users’ first impression of your business, your app icon design should stun, thrill, inspire, and motivate them to want more.
Visual Appeal is Key
If you managed to figure out the ins and outs of bringing your business online, then it is high time you made it even more accessible to your buyers by creating an app. From social media to ordering food, there is an app for everything, so why not your business too? Your app icon design is one of the most important visual elements that you need to invest in.
Not only does it need to be visually appealing, it also has to encompass your brand. Similar to a logo, an app icon should have maximum impact with minimal details. If you need to design an app icon, here are some important things to keep in mind:
Choose the right color combination
App icons should be attention grabbing and appealing to your target audience so be sure to use the right balance of colors. Whether you use a neutral palate or a bright one, the combination of colors that you choose should flow and be pleasing to the eye.
Because of size constraints, you want to ensure that you omit words in your app icon or at the very least, only use a minimal number of letters. For instance, the iconic Facebook and Skype app icon is represented with a single letter F and S respectively. With that said, your icon needs to be easy to comprehend. Crowding that tiny box with unnecessary text will only make it confusing for your users.
Make it unique
Of course, everyone wants their app icon to be unique but you can only accomplish this if you conduct the right amount of research beforehand. Browse through the app store and check out what your competition’s app icons look like. Be sure to make yours look as different from theirs as possible.
Easy to absorb
Like a logo design, you should keep your app icon simple. Besides, you want to ensure that it is eye catching yet easy to understand. Unless you are a major company with an easily recognizable icon or logo, there is a chance that your users will not know what you are offering merely by glancing at your app icon. Thus, you need to be sure that your icon and the corresponding description are related to each other. For example, don’t design an icon that looks like a taxi app if your service deals with used clothing. Ensure that cohesiveness exists between your app icon design and what you are offering.
Less is more
Last but not least, as wonderful as it is to present a detailed app design, always keep in mind that less is more. App icons that contain too many details will inherently lose its charm when displayed on small devices such as mobile phones.
If you are in the process of designing an app icon but do not know where to start, get in touch with one of our talented and reliable graphic designers to help you out. We at Design Heroes take great pride in getting the job done right, so contact us or place an order here today!